Matthew Waldrop

Partner with leadership and stakeholders to evaluate business needs and deliver technical solutions and ongoing website support.

• Advise on system implementation and performance optimization to boost efficiency.
• Manage DNS adjustments and coordinate a clean migration to a new URL with minimal disruption.
• Analyze data to surface gaps, risks, and opportunities; research AI tooling for long-term needs.
• Expanded skill set into Python through structured coursework.

Owned five high-traffic destination marketing sites on the Premium Services team.

• Built and maintained custom front-end solutions in HTML, CSS, JavaScript, and Mustache on a proprietary CMS for clients in Las Vegas, New York, and Atlantic City.
• Developed Vue and Mustache components backed by MongoDB-fed content; queried and updated content via MongoDB and JavaScript.
• Remediated high-risk WCAG accessibility issues across all modern browsers.
• Authored scripts to push major client data changes; managed version control with Git, GitHub, and TortoiseGit.
• Delivered a React + TypeScript demo on the Marvel API with full Jest coverage to prep an upcoming stack migration.

Built and optimized pages to migrate content into a new global corporate site.

• Updated global portals with HTML/CSS and CMS tooling while enforcing WCAG guidelines.
• Maintained English and French-Canadian sites through OpenText/TeamSite.
• Collaborated with Australia and New Zealand content teams to deploy redesigns and accurate syndication.

Consulting across web development, business strategy, and digital/print media for the fiber-arts industry.

• Built client sites with Drupal, Shopify, Shopatron, and hand-coded HTML, CSS, PHP, and JavaScript.
• Represented multiple wholesale vendors to ~175 independently-owned yarn shops across the Mid-Atlantic and Southeast.
• Taught Adobe Illustrator classes on functionality and best practices.

Designed custom WordPress themes and reusable CSS patterns for weekly e-commerce campaigns.

• Managed Zen Cart and WordPress environments with HTML, CSS, PHP, and jQuery.
• Built weekly marketing landing pages and authored promotional copy and social strategy.
• Coordinated web-based promotional events with external designers and yarn vendors.

Led floor operations, merchandising, and the full customer experience as primary point of contact.

• Ran POS reporting and sales analysis to drive forecasting and inventory decisions.
• Directed cash handling, deposits, and open/close procedures with full accuracy.
• Screened, hired, trained, and led core and seasonal staff.

Operational leader across store and regional management, driving revenue and team performance.

• Delivered consistent double-digit sales growth during a national retail and tourism downturn.
• Built a Google Sheets ordering and submission system to standardize inventory company-wide.
• Overhauled stock protocols to cut required on-site inventory and improve efficiency.